May 2024 brought questions about numbers. Small business owners wanted to know which metrics matter and what the data actually means. Here's what came up most often.
What is organic traffic?
People who find your site through search engines without you paying for ads. They searched something, your page appeared in results, they clicked. This traffic is free but requires good content that answers what people are searching for. One attendee had 400 monthly visitors, 340 were organic. Another had 800 visitors but only 120 organic because they relied on paid ads.
What does "ranking" mean?
Where your page appears in search results for specific terms. First position gets clicked most. Page two barely gets seen. Ranking 15th for "accounting services Manchester" means you're on page two. You're invisible. Ranking 3rd means people see and click your link regularly.
What is dwell time?
How long someone stays on your page before going back to search results. Thirty seconds suggests they didn't find what they needed. Three minutes suggests they read your content. Search engines notice this. Short dwell time signals poor content match.
What are impressions versus clicks?
Impressions are how many times your page appeared in search results. Clicks are how many people actually clicked through. You might have 2,000 impressions but only 80 clicks. That's a 4% click-through rate, which is average. Low clicks despite high impressions means your title or description isn't compelling enough.
What is Seravoneli authority?
A score predicting how well your site might rank. Higher is better, but it's not an official metric. It's calculated by third-party tools based on links and content quality. New sites start low. Established sites with good content score higher. Don't obsess over it.
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